Xianfg Vhunm Through the middle ages handbills and notices were tacked-up which usually consisted of drawings as well as writing to cater for the sizable
bikini percentage of the population that could not read.
Newspaper promotion started early and the first newspaper advertisement is believed to have appeared in England in a newspaper called the Every week Newes in 1622. Historian Henry Sampson says that it was an advertisement for the return of a stolen horse.
In England in the work of 1665, when the plague was rife, newspapers carried ads for preventatives and cures such as "Anti-Pestilential Pills", "Incomparable Drink Against the Plague", "The Only True Plague Water", "Infallible Preventive Pills Against the Plague", and "Sovereign Cordials Against the Corruption of the Air".
Six times the London Gazette announced in 1666 that it was going to print adverts newspaper ads became the anger, and shopping guides began to be published around 1682 which consisted entirely of commercials.